Let us focus on vagueness versus certainty in your selling process. Again, it starts with positioning but also all the ways in your selling process. You don't want to give clients a sense of vagueness, you want to give them sense of certainty all the way through and...

We’ve all been there when we’re working with clients that are not exactly perfect for us. But why? Why are we attracting clients of this nature?   You first need to work out who is the perfect-for-you client. The client will allow you to do your best work, serve at...

We, humans, are fascinating creatures. We are much more motivated to avoid pain than to gain pleasure. We are perfectly able to pussyfoot between where we are and where we want to be forever. Until something bad happens. You are made redundant or go bankrupt. Or...

A study of 13,000 business executives by Harvard researcher Jagdish Parikh showed that they credited their intuition for a staggering 80% of their business success and there is no wonder why; intuition is how your higher mind communicates with you at all times. Your...